title image

Brand Identity

Strategy + Assessment
    • Comprehensive brand audit, focusing on brand needs, improvements, and goals
    • Virtual meeting to review goals and audit
    • Weekly check-ins


Logo Identity
    • Custom logo design, includes three initial concepts with five various logo marks
    • Two corresponding patterns/textures
    • Brand guideline brief detailing fonts, colors, patterns, and assets
    • Final art and project files (JPG, PNG, and PDF)


Brand Assets
    • Custom media kit (recommend InDesign, but Apple Pages optional)
    • Custom stationery (two-sided business card and notecard)
    • Sticker design
    • Four custom blog post and social media graphics (Photoshop files)
    • Social media graphics including a profile image and backgrounds for Facebook, Twitter, and Youtube
    • Four launch graphics to be used on social media, email, and your blog
    • Printer suggestions for all print materials


The project fee is split into two equal payments – 50% at the start of the project and 50% before the release of final assets.

1 1


If you connect with my portfolio and aesthetic, send me a quick email about your project. We will jump on a 15-minute phone call to ensure we are a natural fit. I am excited to hear all about you, your brand, and your blog goals.

2 2


After our phone call, I will lock your project into my queue with a contract and invoice. You will receive a homework guide and project timeline of what to expect for the duration of our project.

3 3

Audit + Strategy

Audit + Strategy Before the design process begins, I will complete a thorough brand assessment analyzing your visual brand, SEO, and technical capabilities. The audit will identify areas of improvement and strategy goals before we get to the fun part: design.

4 4

Logo Design + Branding

The logo sets the foundation for your project. It communicates the value you provide your audience as a content creator while representing your unique personality. In this stage, we will finalize your brand identity and select brand fonts, colors, and patterns that feel like a natural fit for you and your audience.

Let’s chat about your project!
Contact us with your project details, timeline, and budget!