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Brand + Web

 $3,500
8 WEEKS
Strategy + Assessment
    • Comprehensive brand audit, focusing on brand needs, improvements, and goals
    • Virtual meeting to review goals and audit
    • Weekly check-ins

 

Logo Identity
    • Custom logo design, includes three initial concepts with five various logo marks
    • Two corresponding patterns/textures
    • Brand guideline brief detailing fonts, colors, patterns, and assets
    • Final art and project files (JPG, PNG, and PDF)

 

Brand Assets
    • Custom media kit (recommend InDesign, but Apple Pages optional)
    • Custom stationery (two-sided business card and notecard)
    • Sticker design
    • Four custom blog post and social media graphics (Photoshop files)
    • Social media graphics including a profile image and backgrounds for Facebook, Twitter, and Youtube
    • Four launch graphics to be used on social media, email, and your blog
    • Printer suggestions for all print materials

 

Blog Design & Development
    • Wireframe design including six-page templates (home, blog post, archive/search, and up to three relevant templates)
    • Custom WordPress theme built from scratch
    • Easy-to-use features that allow you to curate sections of your design (based on your preferences)
    • Custom-built backend features allowing you to make changes to your design without a developer
    • Easy-to-update content on different components of the theme
    • Interactive features including pop-ups, recipe plugin compatibility, travel maps, affiliate shops, and more!
    • Development on a test server then uploaded to your site (no surprises, you’ll know exactly how your site will look when it launches)
    • Responsive design verified by the Google Mobile-Friendly Test
    • Site speed optimization
    • Email integration includes two email templates and one sign-up form
    • One-hour tutorial session on how you can use specific features of your dashboard
    • Platform or domain transfer (if necessary)

 

Support
    • Lifetime ability to email me with questions regarding your theme and brand growth
    • Private Facebook group access
    • Ability to expand custom theme with different features at later date

 

The project fee is split into three payments – $875 to reserve your spot on the wait-list, $875 at the start of logo and brand design process, and $1750 before installation of your new website.

1 1

Interest

If you connect with my portfolio and aesthetic, send me a quick email about your project. We will jump on a 15-minute phone call to ensure we are a natural fit. I am excited to hear all about you, your brand, and your blog goals.

2 2

Preparation

After our phone call, I will lock your project into my queue with a contract and invoice. You will receive a homework guide and project timeline of what to expect for the duration of our project.

3 3

Audit + Strategy

Audit + Strategy Before the design process begins, I will complete a thorough brand assessment analyzing your visual brand, SEO, and technical capabilities. The audit will identify areas of improvement and strategy goals before we get to the fun part: design.

4 4

Logo Design

The logo sets the foundation for your project. It communicates the value you provide your audience as a content creator while representing your unique personality. In this stage, we will finalize your brand identity and select brand fonts, colors, and patterns that feel like a natural fit for you and your audience.

5 5

Branding + Blog Design

Once your logo is finalized, I will put it into practice as I design all of the additional digital and print brand assets (stationery, media kit, and post templates). During this phase, I will also create your custom blog design wireframes, which will act as comprehensive visual layout, so you know what your blog will look like before it is developed.

6 6

WordPress Development

After we finalize the design of your wireframes, it’s time to bring the imagery to life. I will develop a custom WordPress theme to match the specs of your wireframe and follow best SEO practices in the technical development phase. We will work to finalize the project so you can launch your new website with confidence.

Let’s chat about your project!
Contact us with your project details, timeline, and budget!

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