personal branding + photography + web design
Carlyn Pounders is a journalist and reporter based in Atlanta, GA. Since graduating from Georgia State University with a degree in Journalism, she’s covered apps, CEOs, high-profile celebrities, global brands, and much more. Carlyn is on a mission to share how every aspect of tech, whether big (the newest AI development) or small (a STEAM educator), can positively impact the average person’s life. For years Carlyn has lent her editorial skills to various online platforms, also covering lifestyle, fashion and women’s issues.
logo design
To bring personality into this personal brand we used a signature style font for the main logo. The logo would feature her first name only or her first and last name depending on the desired use.
color palette
Blues (her favorite color) and burgundy were used to help bring this brand to life and give it something special. Pink was not an option for this queen.
social media
Carlyn’s social media was her main outlet to show events she attended, talk about tech news, and connect with her followers. She wanted her followers to feel like they can relate to her.
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