PRETTY TECH

Branding + Website + Collateral

Pretty Tech is an all girls co-op program that helps girls (ages 14-18) see themselves as engineers through tech skill development, actionable mentor-ship, creation of peer networks and placement in upward mobile careers within the tech industry.

Our main focus was to establish the brands personality and attract its biggest audience, high school and college-aged girls. The client wanted a visual identity that implemented both the subjects “pretty” and “tech”. With so many programs similar to this one in the area it was important to point out its niche and strategize a brand that would stand out. It definitely needed to be eye-catching!

The final result came to fruition after the logo was re-imagined. The client wanted to display bright “girly” colors with a touch of rose gold. The circuit board design was the main focus as it displayed the “tech” aspect of the organization. The brand’s web and printed materials are all cohesive with a bold in-your-face design.

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